About me
My story with the web started with earning my first money designing custom MySpace layouts as a kid — and that taste of getting paid for something I loved doing is what turned it into a profession. By 2008, at 16, I was freelancing properly, building sites for a stream of different clients and projects.
Since then I've worked across the stack: backend in PHP, Node and Python, frontend in React (and sometimes Vue), always on a foundation of HTML/CSS and JavaScript/TypeScript.
In 2016 I made a deliberate switch from founder to employee — trading my own business for a seat inside other people's, because I wanted to see how companies actually work from the inside. Since then I've worked inside startups and companies of very different sizes and stages, and picked up something different from each one.
Founder at heart
That detour was never meant to be permanent. My future is as a founder — I love solving problems, I love building things, and, weirdly enough to most people, I love the business side of it too: figuring out how to turn something useful into something sustainable.
Right now, that ambition finds its best expression at Buffer, where I get a taste of both worlds — the autonomy of running my own thing, paired with leaders I'm still learning a huge amount from.
Beyond the code
None of the above is really the point, though. First and foremost I'm a dad and a husband, and a diaspora Tamil — fluent in Tamil alongside English and German. That last part is what I care about most outside of work: preserving and sharing Tamil language and culture through content and technology, helping disconnected Tamils rediscover their roots, and opening our world up to anyone curious enough to understand us. That's the closest thing I have to a personal mission statement.
None of these pieces is unique on its own, but the combination is. Growing up between cultures, thinking and dreaming in a language most of the people around me don't speak, while also being the person who builds things in code, gives me a perspective that's hard to come by in either world alone.
A few things I've come to know are non-negotiable for me:
- Grow by helping others grow.
- Always be free.
- Be mindful of others and yourself.
- Never stop learning.
- (My) people matter.
Outside of all that, staying fit is non-negotiable — it started as an attempt to gain some weight and turned into a lifestyle. The kitchen is where I get creative: I'm slowly working towards a five-course meal that merges Tamil, Japanese and Italian cooking into something that's entirely mine. And I read — and lately, write — fiction, because following a good detective or adventurer around for a few hundred pages is still the fastest way I know to switch my brain off.
Work Experience
Senior Software Engineer / HubSpotJuly 2024 — October 2025
Working in growth teams with a focus on acquisition and retention targetting different external and internal channels.
Senior Engineer / IntercomApril 2024 — June 2024
Owning and leading bigger, more strategic projects at team level and contributing to the roadmap and technical strategy. I'm also coaching and mentoring other team mates to help the entire team work as effective as possible
Engineering Team Lead / HussleApril 2021 — November 2021
As the team could not grow due to the impacts of the pandemic, I was guiding and leading the front-end and back-end engineers to collaborate and work closely together to help out each other to fill gaps
Senior Frontend Engineer / HussleFebruary 2020 — March 2021
In 2020, I made the decision to make another big step and moved to London to work in FitTech at Hussle. This was my chance to combine my passion for fitness with my passion for tech.
Founder / AheenamMay 2016 — October 2021
In 2016, I decided decrease client work and focus more on creating software products. Therefore, I changed the type of my business and created a custom brand for this company
Co-Founder / KernwerkOctober 2015 — January 2018
Together with some friends, I created an awesome app for digital personal training. I created the backend of first MVP using Laravel as the framework of choice. Due to lack of time and shift of interests, I left this project by the end of 2017.
Web Designer / rathesDot (CreativeCreation)June 2006 — March 2016
Earning my first money creating custom MySpace layouts, I went on to create custom websites for various customer of different sizes as a freelancer